Publicis Partners with Zeta to Drive Better Strategic Outcomes for Clients
About this video
Sonali Gulati, VP and Group Media Director at Publicis, discusses her agency’s full-service capabilities and their partnership with Zeta for programmatic efforts. They aim to onboard clients’ first-party customer datasets to enhance their strategies. Zeta is committed to driving guaranteed outcomes and collaborates closely with Publicis to achieve both short and long-term goals for their clients.
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