2024 Holiday Shopping Trends Report

For retail marketers, the holiday shopping season starts long before the turkey gets carved (and the pumpkin, for that matter). There are critical marketing decisions to be made now that require forecasts and insights that are based on actual consumer data, not speculation.

Zeta’s insights are the gift that keeps on giving, right through the holiday season. This guide is developed from historical retail shopping data combined with our own proprietary survey of over 6,000 consumers, as well as predictive shopper intelligence only Zeta can provide. We will uncover the factors determining their gifting choices, budgets, preferred shopping destinations, and more. We will also explore some of the key shopping trends impacting retailers this holiday season and beyond.

Download today to make your holiday wishes come true.