Hibbett Identifies New Target Customers with Zeta Data

Kayla Brown, Director of Customer Lifecycle at Hibbett, shares her experience with Zeta as their email service provider (ESP).

Hibbett, an athleisure and sneaker retailer with over 1,000 locations, chose Zeta for its unique data capabilities and advanced segmentation tools that competitors couldn’t match. The partnership has delivered significant results, including a 30% audience lift from targeting previously unidentified customers through Zeta’s Data Cloud and over 40% increase in revenue and engagement when combined with Movable Ink.

Kayla highlights Zeta’s AI agents that help customize subject lines and simplify analytics processes, saving her team time. She emphasizes the value of Zeta’s data cloud and AI studio capabilities, and praises the personal relationship with their account team that goes beyond typical client services.