How to Win in 2025 with AI, Personalization & Privacy

Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations. For marketing leaders, this creates both exciting opportunities and complex challenges in delivering authentic, personalized experiences. This research brings together insights from nearly 20 industry experts, including leaders from Snowflake, IDC, and Zeta, to provide a clear roadmap for success in 2025. You’ll get practical guidance on using AI effectively, creating personalized experiences that respect privacy, and connecting with customers across all your channels.

Get the ebook now to find out:

• How to put AI to work in your marketing programs—without losing the human touch
• What it takes to build customer trust while delivering personalized experiences
• Why mobile is the key to customer engagement—and how to get it right
• How to unite your customer experience across every touchpoint
• How you can effectively scale personalized content using AI
• The new success metric that matters most in 2025