Zeta ESP

Create individualized email marketing at scale with one of the industry's leading email solutions

Zeta Recognized as a Leader

The Forrester Wave™: Email Marketing Service Providers Q1 2022

Zeta empowers you with an end-to-end solution for enterprise email marketing—one that doesn’t stop at email. Zeta ESP enables you to create real-time campaigns that deliver personalization at scale and easily connect across channels—allowing you to maximize every customer's experience.

The Power of Email Multiplied

586%increase in revenue

9%increase in average order value

51%decrease in email volume

1:1 personalization made simple

We make email segmentation and targeting so seamless, every email can feel like a 1:1 conversation with your customer. You can automate campaigns based on audiences, transactions, events, and more—the most essential logic when engaging consumers. Create more than just personalized emails—deliver rich, individualized experiences your customers will love.

Expand your knowledge of customers with past purchase behavior, channel preferences, real-time interests, and predictive intent.

Optimize your email marketing campaigns based on channel preference and mix, subject line, creative, send time, frequency, and more.

Let our AI lead the way

Zeta's built-in artificial intelligence can do more than select audiences and automate campaigns. For example, our solution can optimize content and recommendations on the fly based on our real-time understanding of customer needs, interests, and intent.

Build continuous experiences beyond email

Because it is a component of the Zeta Marketing Platform, Zeta ESP offers the same benefits—seamless data management, enterprise-scale delivery and support, omnichannel orchestration, and more. We make it easy to coordinate email with other addressable channels and create continuous experiences that resonate beyond just the inbox.

Drive better performance across all touchpoints using Zeta’s always-on predictive insights.

Use advanced segmentation to engage current customers and acquire new ones simultaneously.

Create, test, and optimize content at lightning speed with our flexible content repository.

Outcomes-based analytics

Measure what matters. Move beyond opens and clicks and connect campaign performance to conversions, subscribes, registrations—however success is measured by your business. In addition, Zeta’s powerful analytics dashboard provides extraordinary insight into audiences and opportunities you might not otherwise discover.

Trusted partner to top brands

Zeta is more than just an email marketing platform. Every client benefits from an account team committed to their success and backed by experts in strategy, creative, data and analytics, and much more. We believe there is a reason Forrester Research recognizes Zeta as a Leader in The Forrester Wave™: Email Marketing Service Providers, Q1 2022 with the highest score in the Strategy category (tied) and highest possible score in full-service support.

Blogs and Resources

BLOG: iOS15 Mail Privacy Protection:
Benchmarking & Performance

EBOOK: Zeta Launch Box

BLOG: 5 Key Trends to Watch in Email Marketing