Insights

Despite gloomy economic predictions, Zeta Data shows average spend and total marketing activity are as strong as ever

Videos | December 4, 2023 | 55 min video length Hype Check:What Marketers Really Want to Know About Generative AI About This Webinar Generative AI has produced a lot of hype, but has the hype translated into application among marketing leaders and practitioners? Most agree that generative AI brings equal parts opportunity and apprehension, but…

Articles | November 30, 2023 |  3 min read Google’s Inactive Account Policy Update: What Marketers Need to Know Beginning December 1st 2023, Google will implement a significant policy change which will delete accounts that have remained inactive for more than two years. This move by Google is not just a routine update but a major shift that…

Connected TV (CTV), addressable TV, over-the-top video (OTT)—whatever you call it, people have changed how they consume media. And advertisers have followed suit.

Articles | November 16, 2023 |  4 min read The Symphony of Sophisticated Marketing: How Zeta’s AI Capabilities Turn Complexity into Ease By Roman Gun, VP Product Management. Let’s be candid: marketing is hard. The sheer complexity and volume of data that marketers need to navigate is mind-boggling. Without the proper tools and strategies in place to process,…