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Reports
Driving Growth in the AI Era: The CMO’s New Playbook
Marketing leaders face a pivotal moment as AI transforms their role from brand stewards to growth drivers. With only 30% of CEOs confident in their CMO’s ability to fuel growth, and nearly 37% of marketing campaigns underperforming, it’s clear that traditional approaches no longer suffice.January 6, 2025 |
< 1 min read -
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Marketers’ Top Priorities for 2025
January 3, 2025 |
< 1 min read -
Articles
AI-Powered Personalization: Shaping the Future of Marketing
January 2, 2025 |
3 min read
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Featured Case Studies

Case Studies
Engaging Future Travelers through Data-Driven Personalization
February 12, 2025 | 2 min read

Case Studies, Videos
The Very Group Confidently Executes Real-Time Campaigns with Zeta
January 16, 2025 | < 1 min read

Case Studies, Videos
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior
December 4, 2024 | < 1 min read
Featured Articles

Articles
Reduce the Distance Between Data and Action by Combining Agents with Intelligence
February 12, 2025 | 4 min read

Articles
Is Valentine’s Day Losing Its Spark? Consumer Interest Drops for the Third Year in a Row
February 11, 2025 | 3 min read

Articles
The Great Wealth Migration to Rural America: How Retailers Can Stay Ahead
February 5, 2025 | 4 min read
Featured Reports
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Articles
Reduce the Distance Between Data and Action by Combining Agents with Intelligence
By Neej Gore, Chief Data Officer. Right now, AI is driving a fundamental shift in marketing. It’s been many years, decades even, since a new technology has so drastically changed how businesses operate. AI is here to…
February 12, 2025 | 4 min read

Case Studies
Engaging Future Travelers through Data-Driven Personalization
The Hawaii Visitation and Convention Bureau (HVCB), a leading organization in sightseeing, transportation, and tourism marketing, sought to enhance pre-trip planning by offering visitors a more engaging and personalized experience.
February 12, 2025 | 2 min read

Articles
Is Valentine’s Day Losing Its Spark? Consumer Interest Drops for the Third Year in a Row
For decades, Valentine’s Day has been a staple of romance, marked by candlelit dinners, boxes of chocolates, and extravagant floral surprises. But recent data suggests that consumer enthusiasm for the holiday is cooling.…
February 11, 2025 | 3 min read

Articles
The Great Wealth Migration to Rural America: How Retailers Can Stay Ahead
By Melissa Tatoris, VP Retail. Between 2020-2021, $68 billion of wealth moved from cities to rural areas, a shift reshaping the retail landscape. The U.S. is experiencing a wealth migration to rural America, particularly people moving out…
February 5, 2025 | 4 min read

Articles
How Travel Brands Can Use CRM to Drive Direct Bookings and Enhance Guest Loyalty
How Travel Brands Can Use CRM to Drive Direct Bookings By Kara Trivunovic, SVP CX Studio. Travel and hospitality brands are facing serious guest expectations to deliver unique and personalized experiences with every interaction, whether in person, online or anything in between. Those experiences need to not only stand…
January 28, 2025 | 5 min read
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