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Data Responsibility

Articles

Data Responsibility

Responsible Data Practices One of Zeta’s most valuable resources is the trust we’ve built with clients and consumers when it comes to maintaining data integrity and consumer privacy. We hold ourselves accountable to exceedingly high standards, often going beyond compliance to ensure consumer protections and responsible data collection and activation. Here you will find resources…

December 6, 2024 | < 1 min read

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Case Studies, Videos

Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior

About this video Paul Gillart, Digital Development and Operations Manager for Tourism Ireland, highlights the challenges the organization faced with a disjointed email system that led to inefficiencies. To address this, they partnered with Zeta to…

December 4, 2024 | < 1 min read

graphic - two people shopping - holiday 2024 shopping trends

Articles

Holiday 2024 Shopping Insights: Black Friday and Cyber Monday Trends Shaping Retail

2024 has been an interesting year. Some industries are still feeling the impacts of the pandemic, sustained inflation is increasing the costs of living, and the outcome of the election has caused some economic uncertainty. But despite…

December 3, 2024 | 5 min read

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Videos

Zeta NEXT: Launching a New Financial Services Brand

About this video Nick Tarrant and Jenny Hogan discuss the launch of the new Bread Financial brand, highlighting the strategic pivots required during the process. They delve into the importance of identity-level targeting, channel strategies like connected TV and…

December 3, 2024 | < 1 min read

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Videos

Zeta NEXT: The Secret Recipe for Acquiring New Credit Card Customers

About this video Dan Glassman, VP of Acquisition at Bread Financial, sits down with Nick Tarrant to explore the shifts in consumer behavior influenced by economic factors, and how financial services marketers can build effective programs…

December 3, 2024 | < 1 min read

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