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Case Studies, Videos

Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior

About this video Paul Gillart, Digital Development and Operations Manager for Tourism Ireland, highlights the challenges the organization faced with a disjointed email system that led to inefficiencies. To address this, they partnered with Zeta to…

December 4, 2024 | < 1 min read

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Articles

Holiday 2024 Shopping Insights: Black Friday and Cyber Monday Trends Shaping Retail

2024 has been an interesting year. Some industries are still feeling the impacts of the pandemic, sustained inflation is increasing the costs of living, and the outcome of the election has caused some economic uncertainty. But despite…

December 3, 2024 | 5 min read

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Videos

Zeta NEXT: Launching a New Financial Services Brand

About this video Nick Tarrant and Jenny Hogan discuss the launch of the new Bread Financial brand, highlighting the strategic pivots required during the process. They delve into the importance of identity-level targeting, channel strategies like connected TV and…

December 3, 2024 | < 1 min read

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Videos

Zeta NEXT: The Secret Recipe for Acquiring New Credit Card Customers

About this video Dan Glassman, VP of Acquisition at Bread Financial, sits down with Nick Tarrant to explore the shifts in consumer behavior influenced by economic factors, and how financial services marketers can build effective programs…

December 3, 2024 | < 1 min read

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Articles

How Zeta Global Protects Your Privacy and Manages Data Responsibly

Zeta Global places a strong emphasis on data privacy as a foundation of accountability and trust with clients and consumers. Acting as both a Data Processor and Data Controller, the company ensures strict adherence to privacy regulations and ethical…

November 27, 2024 | 5 min read

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