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Videos

Modernizing Your Data Infrastructure with AI

About this video Is your organization’s data strategy feeling ancient? It’s likely time to reimagine your company’s data infrastructure to improve the overall speed and effectiveness of collecting, analyzing, and utilizing data to better communicate with consumers. See what steps you…

May 23, 2024 | < 1 min read

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Videos

How Zeta AI Elevates Marketers

About this video Future proofing your business in today’s AI-driven world requires a plan. Roman Gun, VP, Products with Zeta demonstrates how we democratize AI and provide the keys to build your own custom applications. From automating complex workflows to personalizing customer…

May 23, 2024 | < 1 min read

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Articles

Key Findings from the 2024 CMO Intentions Study: Martech Integration and AI Adoption

In partnership with the CMO Council™, we surveyed nearly 200 Chief Marketing Officers (CMOs) at both B2B and B2C companies across a variety of industries throughout North American and Europe. Here’s what we learned. Cross-Functional Alignment…

May 22, 2024 | 4 min read

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Videos

The Leap from Ordinary to Extraordinary

About this video How are digital transformation roadmaps evolving? What role should AI play in your omnichannel strategy? Discover how AI-powered marketing is closing the gap between the desire to be customer centric and the true ability to provide personalized experiences…

May 22, 2024 | < 1 min read

Reports

CMO Intentions 2024: Fueling Martech Innovation Through AI

Today’s CMOs are really today's Chief Growth Officers. It falls on them to figure out how AI can boost productivity and performance. They're tasked with pursuing more predictive outcomes from creative investments. They need to deliver higher levels of automation, productivity and efficiency in internal and agency teams. All laddering back up to enhanced output and inspiration from lower headcount.

May 21, 2024 | < 1 min read

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