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Empowering Retail Marketers with AI: The Zeta Advantage

Articles | February 23, 2024 |  5 min read Empowering Retail Marketers with AI: The Zeta Advantage The world of retail is on the brink of transformative change. With AI set to grow into a $24 billion market by 2028, it’s becoming a key tool for retailers and revolutionizing the way that brands interact with their customers.  By…

February 23, 2024 | 5 min read

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Articles

The Secrets of Customer Centricity – Part 4: Operational Alignment and The Role of AI

Articles | February 21, 2024 |  5 min read The Secrets of Customer Centricity – Part 4: Operational Alignment and The Role of AI By Kara Trivunovic, GVP, CX Studio. Over the past few weeks, we’ve been examining how brands can put customers at the center of their marketing efforts. Turns out, achieving customer centricity is easier said…

February 21, 2024 | 5 min read

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Trending Topics, Articles

The 2024 Customer Data Platform: What Marketers (Actually) Need to Know about CDPs

Trending Topics | February 14, 2024 |  13 min read The 2024 Customer Data Platform: What Marketers [Actually] Need to Know about CDPs There are plenty of articles that teach you all about what a customer data platform (CDP) is and give you a 30,000-foot overview of how a CDP works. These pieces probably list some obvious benefits…

February 14, 2024 | 13 min read

Whitepapers

Building a True Business Case for Your CDP: Why Use Cases Matter

Presented by Zeta and the CDP Institute, THIS whitepaper explains why proper use case definition is essential to CDP success. Learn how to engage business users so they understand how a CDP will help them achieve their business goals, and act as advocates toward your objective.

February 12, 2024 | < 1 min read

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Articles

Put AI in its PLACE: How Zeta Is Harnessing Generative AI to Help Marketers Succeed

Articles | February 7, 2024 |  6 min read Put AI in its PLACE: How Zeta is Harnessing Generative AI to Help Marketers Succeed By Roman Gun, VP Product Management Our kids’ history books will likely bill 2023 as the ‘AI gold rush’. The introduction of ChatGPT and hundreds of LLMs that followed began to fundamentally change how…

February 7, 2024 | 6 min read

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