Insights
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ReportsThe Forrester Wave™: Email Marketing Service Providers, Q3 2024
Zeta Named a Leader Among Email Marketing Service Providers. Download the report today and find out how Zeta can transform your marketing strategy beyond just email, and help you achieve more while lowering your total cost of ownership.
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ArticlesCookies are Here to Stay: What It Means for Marketers and Why Zeta Remains a Step Ahead
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Reports2024 Holiday Shopping Trends Report
Categories
Featured Case Studies
Case Studies, Videos
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior
December 4, 2024 | < 1 min read
Case Studies, Videos
Publicis Partners with Zeta to Drive Better Strategic Outcomes for Clients
November 21, 2024 | < 1 min read
Case Studies, Videos
Frontier Communications Exceeds New Customer Goals with Zeta
November 20, 2024 | < 1 min read
Featured Articles
Articles
Holiday 2024 Shopping Insights: Black Friday and Cyber Monday Trends Shaping Retail
December 3, 2024 | 5 min read
Articles
How Zeta Global Protects Your Privacy and Manages Data Responsibly
November 27, 2024 | 5 min read
Articles
Industry Recognitions: Zeta Global for Multichannel Marketing
November 21, 2024 | 3 min read
Featured Reports
Featured Videos
Case Studies, Videos
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior
December 4, 2024 | < 1 min read
Videos
Zeta NEXT: Launching a New Financial Services Brand
December 3, 2024 | < 1 min read
Videos
Zeta NEXT: The Secret Recipe for Acquiring New Credit Card Customers
December 3, 2024 | < 1 min read
Latest Posts
Case Studies, Videos
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior
About this video Paul Gillart, Digital Development and Operations Manager for Tourism Ireland, highlights the challenges the organization faced with a disjointed email system that led to inefficiencies. To address this, they partnered with Zeta to…
Articles
Holiday 2024 Shopping Insights: Black Friday and Cyber Monday Trends Shaping Retail
2024 has been an interesting year. Some industries are still feeling the impacts of the pandemic, sustained inflation is increasing the costs of living, and the outcome of the election has caused some economic uncertainty. But despite…
Videos
Zeta NEXT: Launching a New Financial Services Brand
About this video Nick Tarrant and Jenny Hogan discuss the launch of the new Bread Financial brand, highlighting the strategic pivots required during the process. They delve into the importance of identity-level targeting, channel strategies like connected TV and…
Videos
Zeta NEXT: The Secret Recipe for Acquiring New Credit Card Customers
About this video Dan Glassman, VP of Acquisition at Bread Financial, sits down with Nick Tarrant to explore the shifts in consumer behavior influenced by economic factors, and how financial services marketers can build effective programs…
Articles
How Zeta Global Protects Your Privacy and Manages Data Responsibly
Zeta Global places a strong emphasis on data privacy as a foundation of accountability and trust with clients and consumers. Acting as both a Data Processor and Data Controller, the company ensures strict adherence to privacy regulations and ethical…
