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Case Studies, Videos

Redefining Omnichannel Strategies Through AI and Unified Intelligence

About this video There’s strength in numbers, especially if that number is One Zeta. Hear from Winnie Shen, SVP Data Cloud, Zeta Global as she and Gracie Stemmer, Director of Email Marketing, Ashley Furniture, discuss how Ashley Furniture’s omnichannel…

May 21, 2024 | < 1 min read

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Articles

Mastering the Welcome Series in Email Marketing

By Jill Redo, VP Customer Experience Strategy, CX Studio. Email marketing operates on the premise of understanding and deploying lifecycle-based triggers effectively. These triggers serve not only to nurture brand-consumer relationships but also to strike a balance in the overall consumer experience.…

May 16, 2024 | 4 min read

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Case Studies, Videos

Global Medical Response Amplifies Future Growth with Zeta Through Renewals and New Business

About this video Pam Cowan, National Marketing Director for Global Medical Response, explains how the company’s partnership with Zeta has been instrumental to the growth of GMR’s business. Zeta Messaging is driving 90% renewal…

May 9, 2024 | < 1 min read

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Articles

Harnessing the Power of Google Cloud: A Glimpse into Zeta’s Journey with BigQuery

At Zeta, we’re on a mission to redefine the marketing landscape through innovation and cutting-edge technology. Leveraging the power of Google Cloud, in partnership with BigQuery, we’ve embarked on an ambitious journey to transform our marketing…

May 9, 2024 | 2 min read

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Articles

What to Look for in a Modern Email Marketing Platform in 2024

By Kara Trivunovic, GVP, CX Studio. Choosing the right email marketing platform is essential for brands aiming to launch powerful campaigns, connect with customers, and drive revenue. A well-chosen platform is more than a digital courier—it’s a…

May 8, 2024 | 3 min read

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