Insights

Responsible Data Practices One of Zeta’s most valuable resources is the trust we’ve built with clients and consumers when it comes to maintaining data integrity and consumer privacy. We hold ourselves accountable to exceedingly high standards, often going beyond compliance to ensure consumer protections and responsible data collection and activation. Here you will find resources…

About this video Paul Gillart, Digital Development and Operations Manager for Tourism Ireland, highlights the challenges the organization faced with a disjointed email system that led to inefficiencies. To address this, they partnered with Zeta to…

2024 has been an interesting year. Some industries are still feeling the impacts of the pandemic, sustained inflation is increasing the costs of living, and the outcome of the election has caused some economic uncertainty. But despite…

About this video Nick Tarrant and Jenny Hogan discuss the launch of the new Bread Financial brand, highlighting the strategic pivots required during the process. They delve into the importance of identity-level targeting, channel strategies like connected TV and…

About this video Dan Glassman, VP of Acquisition at Bread Financial, sits down with Nick Tarrant to explore the shifts in consumer behavior influenced by economic factors, and how financial services marketers can build effective programs…