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Videos

Zeta NEXT: The Impact of GenAI on Marketing

About this video Zeta leaders from around the organization offer their perspective on what makes generative AI an important catalyst in the transformation of marketing and the evolution of marketers as a whole. Find out what it means when…

June 13, 2024 | < 1 min read

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Videos

Zeta NEXT: The Future of AI and Its Impact on Industries​

About this video In our 1:1 with Zeta series, Neej Gore, Chief Data Officer for Zeta, sits down with Zach Kass, former Head of Go-to-Market with OpenAI and current AI futurist. Neej and Zach discuss some…

June 12, 2024 | < 1 min read

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Videos

The Future CMO: Forging the Path to Growth

About this video Zeta President & COO Steven Gerber reveals what’s driving the current replacement cycle in marketing technology and what it means for the future of marketing. Find out why Chief Marketing Officers, historically stewards of brand, are…

June 12, 2024 | < 1 min read

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Videos

The Power of Zeta: More Than a Marketing Cloud

About this video Zeta leaders reveal what separates Zeta’s AI-powered marketing cloud from other marketing technology. Here at Zeta, marketing with AI is more than just a talking point. We bring intelligence and activation together seamlessly to empower…

June 11, 2024 | < 1 min read

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Articles

The Strategic Gap: How Companies Underutilize Customer Lifetime Value 

Customer lifetime value (CLV) quantifies the revenue or profit a business can expect from a customer over the course of their relationship. It’s a crucial business metric for decision-making and forecasting. Traditionally viewed as a retrospective metric, CLV has predominantly…

June 11, 2024 | 4 min read

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