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The 2024 Customer Data Platform: What Marketers (Actually) Need to Know about CDPs

Trending Topics | February 14, 2024 |  13 min read The 2024 Customer Data Platform: What Marketers [Actually] Need to Know about CDPs There are plenty of articles that teach you all about what a customer data platform (CDP) is and give you a 30,000-foot overview of how a CDP works. These pieces probably list some obvious benefits…

February 14, 2024 | 13 min read

Whitepapers

Building a True Business Case for Your CDP: Why Use Cases Matter

Presented by Zeta and the CDP Institute, THIS whitepaper explains why proper use case definition is essential to CDP success. Learn how to engage business users so they understand how a CDP will help them achieve their business goals, and act as advocates toward your objective.

February 12, 2024 | < 1 min read

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Articles

Put AI in its PLACE: How Zeta Is Harnessing Generative AI to Help Marketers Succeed

Articles | February 7, 2024 |  6 min read Put AI in its PLACE: How Zeta is Harnessing Generative AI to Help Marketers Succeed By Roman Gun, VP Product Management Our kids’ history books will likely bill 2023 as the ‘AI gold rush’. The introduction of ChatGPT and hundreds of LLMs that followed began to fundamentally change how…

February 7, 2024 | 6 min read

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Articles

How Women (and Taylor Swift) Are Changing the Big Game for the Better

Articles | February 5, 2024 |  4 min read How Women (and Taylor Swift) Are Changing the Big Game for the Better The NFL Super Bowl LVIII is shaping up to be a historic event at the intersection of sportsmanship and cultural evolution. Set in Las Vegas at the Allegiant Stadium, this year is expected to rewrite history…

February 5, 2024 | 4 min read

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Articles

Precision, Personalization, and Predictive Power

Articles | September 20, 2016 |  4 min read Precision, Personalization, and Predictive Power As digital marketing continues to evolve at a breakneck pace, brands are saddled with delivering more tailored customer experiences than ever, but with even fewer resources at their disposal.  To keep marketers ahead of the curve, we’re sharing three groundbreaking capabilities that will optimize…

January 31, 2024 | 3 min read

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