Insights

Zeta Global is joining forces with RallyPoint, the leading digital platform for military personnel and Veterans. Through this partnership, we leverage our expertise in personalization to enhance member engagement and help RallyPoint optimize its communication channels. Giving back…

By Kara Trivunovic, SVP, CX Studio. The political season often reshapes how consumers allocate their time, attention, and even spending power. As the election draws nearer, brands must navigate a landscape where the usual strategies…

Hosted by Zeta, Snowflake, and Merkle, Retail Women in Data High Tea at The Palace was a distinguished afternoon celebrating the power of women in data-driven retail through shared experiences and insights. The afternoon featured a champagne…

About this video Email marketing has never been more challenging. With soaring customer expectations and an overcrowded inbox, delivering impactful campaigns demands precision and innovation. Join us to uncover strategies for overcoming common execution hurdles and leveraging advanced technologies to maximize your campaign’s…

By Heather Anding, VP Strategic Consulting. In the competitive landscape of financial services, customer experience is everything. Companies spend significant resources attracting potential customers, yet many of these efforts are thwarted by those moments when a customer starts an interaction but fails…