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Articles

Reduce the Distance Between Data and Action by Combining Agents with Intelligence

By Neej Gore, Chief Data Officer. Right now, AI is driving a fundamental shift in marketing. It’s been many years, decades even, since a new technology has so drastically changed how businesses operate. AI is here to…

February 12, 2025 | 4 min read

Case Studies

Engaging Future Travelers through Data-Driven Personalization

The Hawaii Visitation and Convention Bureau (HVCB), a leading organization in sightseeing, transportation, and tourism marketing, sought to enhance pre-trip planning by offering visitors a more engaging and personalized experience.

February 12, 2025 | 2 min read

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Articles

Is Valentine’s Day Losing Its Spark? Consumer Interest Drops for the Third Year in a Row

For decades, Valentine’s Day has been a staple of romance, marked by candlelit dinners, boxes of chocolates, and extravagant floral surprises. But recent data suggests that consumer enthusiasm for the holiday is cooling.…

February 11, 2025 | 3 min read

Two people shopping for watches - featured image for the retail wealth migration article

Articles

The Great Wealth Migration to Rural America: How Retailers Can Stay Ahead

By Melissa Tatoris, VP Retail. Between 2020-2021, $68 billion of wealth moved from cities to rural areas, a shift reshaping the retail landscape. The U.S. is experiencing a wealth migration to rural America, particularly people moving out…

February 5, 2025 | 4 min read

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Articles

How Travel Brands Can Use CRM to Drive Direct Bookings and Enhance Guest Loyalty

How Travel Brands Can Use CRM to Drive Direct Bookings By Kara Trivunovic, SVP CX Studio. Travel and hospitality brands are facing serious guest expectations to deliver unique and personalized experiences with every interaction, whether in person, online or anything in between. Those experiences need to not only stand…

January 28, 2025 | 5 min read

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