David A. Steinberg on Today Show - Super Bowl x Taylor Swift

How Taylor Swift & Female Fans are Making NFL Ratings History: 

Why advertisers plan to cater to more Women this year for the big game

With Taylor Swift’s appearances at NFL games bringing a new audience to football, the highly anticipated commercials could be catering to women more than ever before. NBC’s Vicky Nguyen reports for TODAY featuring Zeta Global’s CEO, Co-founder, and Chair, David A Steinberg and Kory Marchisotto CMO, of E.L.F. BEAUTY.