Telling Better Digital Stories – Harvard Business Review’s Customer Engagement Story

Last week we released our first ever customer engagement deconstruction study on Spotify. We got a lot of readers and received tons of positive feedback on the study.

We are following it up with the addition of another brand to the series. So without further ado, let’s get started.

Today, we will take you through the customer journey of Harvard Business Review. HBR is one of the most authoritative publication when it comes business, management and entrepreneurial skills.

Why did we choose HBR for our deconstruction series?

  • HBR is regarded as one of the best publications in the Americas when it comes to management based articles. The publication is headed by a team from Harvard University.

  • It is regarded as one of the first management magazines that gave prominence to well known industrial terms today, like Globalization, strategic intent, information technology and more. HBR’s magazine circulation is over 100,000 copies a month in the US alone.

  • It’s even more staggering that their website, HBR.org has a monthly viewership of 11 million. Out of these 11 million readers, they have a 40% returning user count.  

  • HBR’s tech stack is highly discreet. We are astonished at how they were able to garner high traffic and deploy a good customer engagement strategy.

  • They have one of the best on-boarding experiences when it comes to media houses and publication groups and hence it was a no-brainer to pick up Harvard Business Review for the next contender in our customer engagement deconstruction.

Glimpse of what you’ll find in the full deconstruction

  • What makes HBR’s on-boarding experience intuitive for its readers?

  • How does HBR tie users with their sales funnel?

  • How does HBR interact with their readers on a regular basis?

  • How does HBR push a user towards subscribing to their complete suite of publications?

  • Where does HBR falter with it’s customer engagement strategy and how it can correct these instances.




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