Defining a Modern CDP: Closing the Gap Between Expectation and Reality
About This Webinar
Customer Data Platforms (CDPs) are a critical investment in aggregating and managing customer data, but they are falling short of user expectations. Only 10% of CDP owners today feel the product meets all needs. That number drops to 1% who believe their current CDP answers future requirements.
Joe Stanhope, VP, Principal Analyst at Forrester, and William Sears, Group Vice President, Solution Strategy at Zeta Global, explain how to close the gap between expectation and reality when it comes to your CDP.
After this session, you’ll be able to:
- Set realistic expectations for your CDP
- Recognize and navigate common challenges of CDPs
- Apply practical buying recommendations when you’re ready to purchase a CDP
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