eBay Seeks Operational Excellence and Consistency with Zeta Partnership
About This Video
We sit down with Rob Gornal, Senior Director of CRM as he talks about eBay’s partnership with Zeta Global. Zeta has played an instrumental part in eBay’s goal to achieve operational excellence within their marketing function. Specifically the ability to deliver quality marketing communications consistently across channels. Today they recognize increased efficiency and fewer errors while getting communications to market faster.
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