How Rent-A-Center Increased ROI by 300% by Unifying Their Data and Streamlining Campaign Validation
By implementing Snowflake and Zeta, Rent-A-Center has revolutionized their data management and analytics capabilities, streamlining their internal processes and decreasing campaign creation time. By unifying their data and leveraging real-time insights, Rent-A-Center can now make quick and efficient data-driven decisions, and deliver exceptional customer experiences that set a new standard of excellence for the retail industry.
Time-Consuming Data Extraction and Transfers
Snowflake and Zeta Eliminate Time-Consuming Tasks and Improve Campaign Validation
Streamlining Data Extraction and Transfers Traditionally, data extraction and transfers are notorious for their time-consuming nature. However, with the implementation of Snowflake and Zeta, Rent-A-Center was able to eliminate these tedious processes. Snowflake Share enabled the team to seamlessly exchange data between various entities within the Upbound Group, eliminating the need for ETL and Reverse ETL functions. As a result, Rent-A-Center experienced a significant reduction in the time and effort required to transfer data between systems, making it fast and easy for the team to create a unified view of the customer.
Unifying Data for Behavioral Insights With data seamlessly flowing between their new Snowflake database and the Zeta Marketing Platform, the team at Rent-A-Center was finally able to unlock a real-time, unified view of customer behavior and purchase patterns. This unified approach to data management empowered Rent-A-Center to gain valuable behavioral insights more quickly, helping them identify repeat customers, reduce churn, and win back lost business.
Faster Campaign Validation This unprecedented visibility into customer purchase behavior enabled the team to build and execute innovative campaigns that leveraged real-time data and better engaged their customers. New campaigns powered by Zeta Data achieved, on average, $500K more than campaigns executed before their switch to Zeta, effectively increasing their marketing ROI by more than 300%. The team was also able to increase their speed to market, enabling them to create more campaigns, more quickly.