Back to School Marketing 2021: A Guide for the Retail Industry

Retail marketing professionals take note—back-to-school spending for 2021 is expected to reach $32.5 billion. That’s almost 17% higher than pre-pandemic levels (2019).

As students, teachers, and parents ready themselves for a complete return to in-person learning, retailers must be ready to answer the call for new clothes, book bags, binders, laptops, and more. 

To help retailers ensure their marketing is relevant, timely, and capable of captivating consumer attention, we composed this infographic to highlight the most important trends and insights for the 2021 back to school season, and share a series of can’t-miss predictions.


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