travel non profit zeta case study

Travel Non-Profit Leverages Zeta’s Sense & Serve Program

This west coast Travel & Tourism non-profit organization’s mission is to develop and maintain marketing programs – in partnerships with the state’s travel industry – that keep the state top-of-mind as a premier travel destination. Its travel and tourism efforts support jobs for over one million state residents generating nearly $10 billion in state and local tax revenues.


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