The Road to NextGen Marketing in Europe
About This Video
Faced with macroeconomic headwinds, disparate data sources, stringent privacy regulations, and emerging technologies, marketers are having to remain agile and frequently upend their acquisition and engagement strategies across the European markets. We’ll explore the digital transformation they’ve undergone in recent years, plus the challenges and opportunities that lie ahead.
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To implement these strategies effectively, brands need the right technology and tools to support their personalization efforts. The Zeta Marketing Platform empowers businesses to offer highly tailored experiences driven by AI.
