Power Customer Growth
The sophistication and flexibility of a leading Marketing Cloud, with the scale, depth and precision of data within the Walled Gardens.
Your customers' expectations are always changing.
The Zeta Marketing Platform leverages industry-leading Artificial Intelligence to understand customer intent, leveraging more than 2.4 billion identities to create more personalized experiences that meet each customer’s expectations ultimately driving better outcomes.
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Data Cloud
More unique data to find your next best opportunity: Infuse your marketing plan with a continuous view of 2.4B+ consumers, their demographics, location, behavioral and transactional signals to find their most monetizable touchpoints.
Identity Management
Identity Resolution (IDR) connects every consumer touchpoint for a real-time view that enables omnichannel personalization with accuracy, flexibility, and scale.
Customer Data Management
Our Customer Data Platform (CDP) enriches your CRM data and creates a single 360-degree view of consumers that powers our integrated personalization engine.
Predictive Intent
We enrich consumer records with 2,500+ live purchase and churn signals, which combine with AI to predict intent and inform real-time engagement. insightlink
Omnichannel Orchestration and Engagement
Our AI predicts and personalizes the experiences that will resonate most with consumers across all channels, including:
Enterprise volume, advanced sequencing, and continuous optimization define our best-in-class Email abilities.
Display
Unique data powers our DSP for forecasting, bidding and delivery for both reach and remarketing campaigns across Programmatic, Mobile and Connected TV (CTV).
Site Personalization
Convert new visitors and mitigate cart abandonment with AI-driven personalized site content.
Social
Leverage our predictive segmentation to understand and convert the best audiences across all social channels.
Attribution and Optimization
Our platform ingests live consumer behavior, performance and attributes across all channels, allowing you to attribute lift and improve performance across the customer lifecycle.hindsightlink
Omnichannel Attribution
Deterministic attribution of performance across all touchpoints informs new opportunities and engagement strategies.
Live Reporting and Visualization
Access and visualize performance insights on each touchpoint that update as experiences are continuously optimized.
