Zeta Marketing Platform

Power Customer Growth

The sophistication and flexibility of a leading Marketing Cloud, with the scale, depth and precision of data within the Walled Gardens.

Your customers' expectations are always changing.

The Zeta Marketing Platform leverages industry-leading Artificial Intelligence to understand customer intent, leveraging more than 2.4 billion identities to create more personalized experiences that meet each customer’s expectations ultimately driving better outcomes.
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Foresight

Data Cloud

More unique data to find your next best opportunity: Infuse your marketing plan with a continuous view of 2.4B+ consumers, their demographics, location, behavioral and transactional signals to find their most monetizable touchpoints.

Identity Management

Identity Resolution (IDR) connects every consumer touchpoint for a real-time view that enables omnichannel personalization with accuracy, flexibility, and scale.

Customer Data Management

Our Customer Data Platform (CDP) enriches your CRM data and creates a single 360-degree view of consumers that powers our integrated personalization engine.

Predictive Intent

We enrich consumer records with 2,500+ live purchase and churn signals, which combine with AI to predict intent and inform real-time engagement. insightlink

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Insight

Omnichannel Orchestration and Engagement

Our AI predicts and personalizes the experiences that will resonate most with consumers across all channels, including:

Email

Enterprise volume, advanced sequencing, and continuous optimization define our best-in-class Email abilities.

Display

Unique data powers our DSP for forecasting, bidding and delivery for both reach and remarketing campaigns across Programmatic, Mobile and Connected TV (CTV).

Site Personalization

Convert new visitors and mitigate cart abandonment with AI-driven personalized site content.

Social

Leverage our predictive segmentation to understand and convert the best audiences across all social channels.

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Hindsight

Attribution and Optimization

Our platform ingests live consumer behavior, performance and attributes across all channels, allowing you to attribute lift and improve performance across the customer lifecycle.hindsightlink

Omnichannel Attribution

Deterministic attribution of performance across all touchpoints informs new opportunities and engagement strategies.

Live Reporting and Visualization

Access and visualize performance insights on each touchpoint that update as experiences are continuously optimized.

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Never miss a growth opportunity