Private Data Cloud by Zeta

Zeta’s Private Data Cloud

Private Data Cloud (PDC) is a premium People-Based Marketing solution which enables our clients to increase customer lifetime value and brand affinity.

It helps you gain deeper insights into attitudes and behaviors of your first party user data and send messages at key ‘moments of truth’ to drive desired behavior.

How Does It Work

Zeta’s PDC monitors behaviors across millions of touchpoints across the web and potentially incremental points of presence across your enterprise’s ecosystem.

It leverages AI capabilities to translate signals into personalized marketing curriculum for users.

Identity At The Core

Zeta’s Private Data Cloud follows a deterministic marketing model. Unlike with a traditional probabilistic marketing solution, you know who you’re targeting.

Scattered web identities with cookie-based marketing

Consolidated view of a user with Zeta’s PDC

Achieving Scale

2.5B
Unique users
Monthly

20B
Monthly content
consumption signals

150M
Upvotes & Comments
per month

750M+
Permissioned users with
Identity Based Data

196
Countries

4.5M+
Publishers

500+
Intender Audience
Segments

800M+
User Signals
processed daily

Learn how you can grow your business with Zeta

Use-Case : Auto Insurance

Use-Case : Banking

Use-Case : Travel

Learn how you can grow your business with Zeta