Private Data Cloud (PDC) is a premium People-Based Marketing solution which enables our clients to increase customer lifetime value and brand affinity.
It helps you gain deeper insights into attitudes and behaviors of your first party user data and send messages at key ‘moments of truth’ to drive desired behavior.
How Does It Work
Zeta’s PDC monitors behaviors across millions of touchpoints across the web and potentially incremental points of presence across your enterprise’s ecosystem.
It leverages AI capabilities to translate signals into personalized marketing curriculum for users.
Identity At The Core
Zeta’s Private Data Cloud follows a deterministic marketing model. Unlike with a traditional probabilistic marketing solution, you know who you’re targeting.
Scattered web identities with cookie-based marketing
Consolidated view of a user with Zeta’s PDC
Identity Based Data