Zeta Proudly Announces New Chief Revenue Officers, Jed Hartman and Kelly Kennedy >>

The 9 Trends Successful Marketers Can’t Ignore in 2022

Two years into our new normal, audiences no longer feel like they’re stuck in a moment. Mindsets are shifting as people continue to look forward into the future. Even with the proliferation of new variants, consumers are shifting back to old shopping habits as consumer buying trends shift ever upward. But their shopping habits have changed. Consumers now expect evermore personalized marketing experiences and brands to meet them where they are—no matter the platform. Below, We identify the key marketing trends and strategies that will shape brands’ marketing strategies and consumer habits moving into 2022 and beyond. 

Marketing in a Digital-First World

Not just accelerating to digital, consumers are digital first 

Around 80% of consumers see the world as all digital, with no divide between the spaces, as of 2022. And the numbers back this up. By 2025 mobile commerce is expected to make up over 10% of retail sales, a 2.5x increase from the pre-2020 count. Additionally, CTV households will increase to 115.2 Million by 2025 and ad dollars are projected to keep pace—growing 28.4% year over year. All of this will result in a data collection of 175ZB. 

No longer Omnichannel, Customers want Omnipresent

People have gotten used to seamless experiences that can reach them wherever they are. Whether that’s in the store or on their couches. The goal is to have an instantaneous digital experience that can reach customers no matter where they’re located and on whatever device they’re using. Look for a solution that can help you work across channels to create a seamless experience for your customers. 

Best of Breed ≠ Best Solution

For a long time, cloud companies have been picking up smaller point solutions as a way to fill out their tech stack. But that doesn’t necessarily mean they are the best in class. Instead of looking for the blue bloods, look for the best solution to fit your business. Companies with dedicated teams to help you onboard and grow your marketing strategies to success will often be a better fit than the plug and play solutions that others offer. 

The Future is Low-Code & No-Code

Marketing teams no longer have the ability to implement their own services by themselves, they’re too busy.The future is having no-code or low-code implementation so that teams can drag and drop what they need into their website. It will save time and save money through operational efficiencies. More than half of buyers for these solutions moving forward will be projected to be outside of IT moving forward, so making a consumer friendly platform will be pivotal for brands here.  

Have no fear, Identity alternatives are here 

Zero-Party Data

The industry has often talked about first-party data, and how it’s pivotal to marketing success. Well, the successor is zero-party data. It’s a way to have your audience completely opted-in and compliant, while offering them more personalized content that speaks to their own shopping interests. Enrich it with valuable customer data and you can see the marketing strategies really take off. 

The Necessity of Data-Clean Rooms

The necessity for data compliance will be a huge talking point as we move through 2022 and beyond. To meet this challenge, data-clean rooms have proliferated throughout the industry. They’re the best way to maintain compliance when it comes to PII, yet only two thirds of marketers are investing in them. Get ahead of the curve and secure yourself a data-clean room and you’ll be setting yourself up for success in the future. 

CDPs are the Bedrock for Brands

Customers are sick and tired of spray and pray approaches to marketing. One of the best ways to personalize your messages and reach your customers is through CDPs. The walled gardens of big cloud companies have accelerated the need to activate your own data. By having a CDP you reduce the risk of noncompliance while simultaneously increasing the individualized and personalized approach that you can have with your customers. 

The Constantly Connected Consumer 

The Rise of NFT’s

Mostly supported by the Ethereum blockchain, NFTs are expected to make waves as a powerful digital certification across all verticals. Unlike Bitcoin, NTFs are unique, meaning that they can’t be replaced with an alternative solution—they represent an ability to own, not rent. Showcasing a break from what has been historically done with digital assets. Today they are most often used in the art and collectible worlds. Tomorrow, they might be used across multiple industries, including: sports, travel, and auto to generate brand engagement and unlock new experiences. With NFT’s there is the ability to foster a passionate community and build revenue.

The Rise of the YOLO Economy

It’s been a long couple of years. People are ready to start doing experiential activities that they didn’t necessarily have the desire to do before. Brands must break the constraints of channel-based marketing to meet these customers and their desires where they are. They need a solution that can tell them what their customers need like never before. In order to best do this, look for a solution that gives you a 360 degree view of the customer. 

Interested in seeing how you can supercharge your individualized marketing efforts to drive record ROI in 2022? Reach out to us for a custom consultation today.

Zeta Strengthens Sales Leadership Team with Chief Revenue Officers to Build on Accelerated Growth

NEW YORK–(BUSINESS WIRE)–Zeta Global (NYSE: ZETA), a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, today announced the following leadership appointments to build upon its enterprise sales team. Each leader will oversee key areas of customer marketing investment within the Zeta Marketing Platform:

Jed Hartman has been appointed as Chief Revenue Officer (CRO) of Activations, leading enterprise sales strategy for omnichannel customer acquisition powered by the Zeta Marketing Platform.

Kelly Kennedy has been promoted to Chief Revenue Officer (CRO) of CRM, leading enterprise sales strategy for customer retention and lifetime value growth powered by the Zeta Marketing Platform.

“Today’s leadership announcement reflects the caliber of world-class executives we are attracting at Zeta, as well as our growing sales team with an aim to continue predictable growth,” said David A. Steinberg, Zeta Co-Founder, Chairman, and CEO. “Jed’s demonstrated record of success, deep industry connections, and history of innovation in tandem with Kelly’s momentum delivering new customers, retention, and steady net expansion of existing customers will have significant impact on our growth in 2022 and beyond.”

With over 25 years of experience at the helm of data, technology, and marketing, Mr. Hartman has been a transformative leader at some of the industry’s most iconic companies, such as Time, Fortune, CNNMoney.com, The Washington Post, and Channel Factory. He brings to Zeta a sterling track record of success in building, growing, and leading high-performing enterprise sales team that have been integral to maximizing revenue and profitable growth. Mr. Hartman’s new role is part of Zeta’s long-term strategy to grow its sales team quality and capacity.

“Zeta is a proven market leader with incredible growth potential as the urgency of digital transformation and cookie deprecation accelerates the need for every marketer to have access to accurate identity-based data, omnichannel activation, and deterministic measurement,” said Jed Hartman, Zeta CRO. “I am thrilled to be joining David and Zeta’s leadership team to help enterprises deliver better experiences for consumers and better performance for their marketing investment.”

During her tenure at Zeta, Ms. Kennedy has successfully scaled her sales organization and produced a record number of multi-year enterprise platform sales that have greatly contributed to Zeta’s overall revenue growth. She will continue drive sales strategy and management for its Zeta Marketing Platform and CDP+. Ms. Kennedy previously held senior leadership positions at Merkle, Salesforce, and InfoGroup (now Data Axle) and has an extensive background in marketing technology tied to first party data and customer retention.

“I am honored to move into the role of a chief revenue officer at this crossroads in Zeta’s history,” said Kelly Kennedy, Zeta CRO. “Zeta’s innovative capabilities provide an enormous opportunity to help modern marketers navigate the complexities of today’s dynamic consumer lifecycle, and I am eager to continue working with the world’s best brands to maximize their ROI.”

About Zeta Global

Zeta Global (NYSE: ZETA) is a leading data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers more effectively and efficiently. The Company’s Zeta Marketing Platform (the “ZMP”) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Founded in 2007 by David A. Steinberg and John Sculley, the Company is headquartered in New York City. For more information, please go to www.zetaglobal.com.

Contacts

Zeta Media Contact
Megan Rose
press@zetaglobal.com

Zeta Marketing Platform Achieves Record Activity During Thanksgiving Week

During Thanksgiving Week, including Black Friday and Cyber Monday, the Zeta Marketing Platform (ZMP) delivered record activity, reaching 74% of the US adult population and over 1 billion global consumers with 100% uptime, as brands invest in digital omnichannel experiences and consolidate investment on the ZMP 

Retailers are facing many unprecedented challenges this year. With the global supply chain, a labor shortage, and a desire to get a jump on the competition, many brands launched “Black Friday” marketing campaigns as early as September, accelerating the trend of consumers beginning their holiday shopping earlier than traditional Thanksgiving weekend sales.  

According to behavior tracked by the Zeta Data Cloud, this strategy has been successful, with a 15% increase in consumer spending from last year during the same period. 

Marketers that embraced modern buying patterns, such as Buy Online Pick Up In-Store (BOPIS) or Curbside Pick-Up, resulted in in-store visitation increasing 32% and online engagement increasing 9% year-over-year.  

The emphasis on digital marketing to identify, engage, and drive purchases from the right set of customers was evidenced by record activity within the Zeta Marketing Platform (ZMP), including customers such as Haggar, Christmas Tree Shops, and others. This increase by marketers was matched by higher engagement by consumers, highlighting the ZMP’s ability to deliver personalized experiences at scale.  

Quick Stats from the Zeta Marketing Platform:  

  • The ZMP achieved record activity, reaching 74% of the US adult population and over 1 billion global consumers with 100% uptime. Engagement across every digital channel was achieved, including Email, SMS, Social, Website, CTV, In-App, and more 
  • +40% increase in digital messaging  
  • +60% increase unique open rates
  • +60% increase in unique click rates
  • +45% increase in ad impressions served 

“Retailers want to take advantage of increased consumer demand while maximizing their marketing campaigns, and Zeta has helped them get back to growth by empowering them to target the consumers who are most likely to purchase, engage with them in the right channels, and create digital efficiencies throughout staffing shortages. Due to the investments Zeta has made in our software and infrastructure, our customers are using our Zeta Marketing Platform at record levels to generate higher ROI.”  

–David A. Steinberg, Zeta Global  

Other key consumer highlights from Thanksgiving week include:  

More Time to Shop, Less Big Sales
This year, many consumers finished their Black Friday shopping before Thanksgiving week, thanks to a plethora of early deals from retailers due to supply chain shortages. As a result, the overall shopping experience was extended. However, the big deals that were typically offered on traditional Black Fridays have now diminished.

Mcommerce On the Rise
Mobile shopping saw a significant increase this year, as shoppers actively scoured the web on the go for the best deals during the season-long shopping event. 52% of people shopped on their mobile phones this year, while 48% shopped on desktop.  

Digital-First Becomes Priority 
This holiday season confirmed the digital-first world is here to stay. As expected, consumer intent for electronic items such as  laptops, tablets,  AirPods and other electronics rose 46%. Retailers dealing with inventory shortages were also able to  get  creative  in redirecting the connected consumer to products that are available digitally (games, movies, e-books, etc.). Time and time again, digital has saved the day and proved to be indestructible.  

Goodbye Sweatpants, Hello Lipstick
As many prepare for the Great Return to the office and social outings, consumer intent for beauty and apparel has jumped, with beauty increasing by 46%, and adult apparel tripling YoY.   

Pets Are VIP 
Pandemic pets are here to stay – and they have become a very valued member of the family as consumer intent for pet products and travel nearly quadrupled YoY. 

Wanderlust Season
With easing travel restrictions and an itch to break out of lockdown mode, consumers are looking to refresh their travel gear. Consumer intent for luggage more than doubled YoY.  

 

 

 

 

Zeta Live: 5 Key Themes Shaping the Future of Marketing

From NFTs to first-party data to the Metaverse and everything in between, these are some of the most engaging themes that marketers can’t afford to ignore from Zeta Live ’21.

The industry’s most forward-thinking marketers and business leaders came together at Zeta Live ‘21 to discuss the evolution to a digital-first world as well as trending topics on the future of marketing.

From NFTs to first-party data to the Metaverse and everything in between, we’ve collected some of the conference’s most engaging themes that marketers can’t afford to ignore.

1. Ecommerce Enters the Experience Era

The last 20 years of ecommerce and the technological progress made within the industry have offered solely static experiences for consumers. The old ways of selling online no longer work and brands must adapt to reach consumers in new ways. Enter the “experience era.”

The experience era enables marketers to give consumers the branded experience they crave. In the What Comes Next for Social Commerce session, industry experts from Verishop, Snap Inc., ThirdLove, and Yahoo! explain what’s next, with emphasis on one-to-one interactivity, sustainability, the Metaverse, and livestream selling being the holy grails. 

 

From a retail perspective, Sydney Stinson Ferguson, VP of Marketing at Sunglass Hut North America, noted in Engaging the Connected Consumer how through experiences, the Luxottica brand has been able to become the destination for consumers through the campaign, “The Sun Within,” which helped consumers create their own happiness in their own environment (yoga, dance, etc on social media) and feel safe when coming back in store. All in all, a personalized experience at every step of the path to purchase is the expectation of tomorrow’s consumer.

 

2. Web 3.0, NFTs, and Blockchain Technology GoMainstream 

Web 3.0 represents the next iteration of the evolution of the internet as we know it. Built upon the core concepts of decentralization, openness, and great user utility, the real value coming out of web 3.0 will be blockchain. 

At the center of this blockchain technology now sits non-fungible tokens, better referred to as NFTs. In our session 2022: The Year NFTS Take the Mainstage, industry leaders from TIME and CNBC weighed in on the ability of crypto technology to create a new type of relationship with consumers through exclusivity. Michael Rubin, CEO of Fanatics, supported this positioning in his session on Sports Marketing in The Digital Era, sharing why he is launching NFT trading cards to strengthen the fan experience. While we’re still a few years out, NFTs and other Web 2.0 products platforms will inevitably disrupt the MarTech industry as we know it.

 

“In the digital world, there’s a voracious appetite to own. Values create value.”

 – Keith Grossman, President of TIME

3. The Next Wave of Customer Engagement in the Metaverse 

Despite an uptick in big news surrounding the Metaverse lately, the reality is that this shift to virtual experiences won’t come overnight. When (and if) this trend fully catches on, it will have been a long time coming — just as the concept of AR and VR have existed for years with slow adoption.

Bob Sherwin, CMO of Wayfair, noted in the session on The Future of Commerce & Creativity that the home-goods brand has offered these experiences to its shoppers for years. Yet, the question of ‘when do consumers want to engage with it?’ still remains.

So what can marketers do in the midst of the Metaverse boom? A wait-and-see approach will be what works best as all the kinks with technology and user experiences get worked out.

 

“I think the whole Metaverse thing is an eventuality. It’s just when will that happen, when will we be there? We’ll realize we’re there before it’s declared, then it will all continue to evolve.”

 – Bob Sherwin, CMO of Wayfair

We’re now gamifying the game. Fans want to be even closer to the game than they were.”

Jene Elzie, Chief Growth Officer, Athletes First Partners

4. Identity Plays A Pivotal Role in the Digital Economy

Identity-based marketing – especially through the use of first-party data – has become increasingly important as consumers accelerate their transition to digital for everyday conveniences, transactions, and social interactions.

In the session Navigating the Golden Age of Identity, marketing experts from Zeta, LiveRamp, AWS Data Exchange, and T-Mobile unpacked the significance of identity being the only thing that unifies the customer experience. Allan Samson, SVP, Marketing of T-Mobile, built upon this notion by recognizing that finding the right algorithm and the right hierarchy in a massive amount of data is key. 

The theme of identity was supported throughout other Zeta Live sessions as well. In Using Technology to Achieve Your 2022 Goals, leaders from G6 Hospitality, MGM Resorts International, and Christmas Tree Shops shared their teams’ best practices for using ID-based data and technology to activate segment-specific growth strategies.

But a successful future of data is more than just finding effective ways to activate personalized strategies. It’s just as important to leverage clean room technology to understand your customer in a privacy-first, secure way, as consumer consent expectations will continue to evolve.

 

“A clean room in a silo can’t be an input. It is a function of its own purpose, which we don’t see much of today.” 

Dennis Ellis, VP of Product, GM of Identity Infrastructure at LiveRamp

 

5. CDPs Become The Marketer’s North Star

Legacy technology systems no longer meet the needs of omnichannel orchestration in marketing. Whether it’s added complexity that slows down processes, or siloed processes that lead to mono-channels, marketers are breaking through these roadblocks by implementing a Customer Data Platform (CDP) to power their MarTech stack.

In the session Technology Bets for the Modern Marketer, industry experts from Carter’s, Email Connect, Healthgrades, and SIMON weigh in on the importance of having such a CDP platform at the core of their marketing infrastructure. With first-party data at the core, marketing teams can execute personalized, coordinated, omnichannel programs across the customer lifecycle. 

Zeta and Snowflake also announced a partnership and a new suite of joint offerings focused around first-party data and the Zeta CDP+. Brands will be able to enrich and integrate Snowflake records with the CDP to activate campaigns faster with more precision, a key factor in ensuring this trend is efficient and effective.

 

“Do I need a CDP and ESP? There are overlaps between CDP and enterprise ESP. You can very quickly over-platform. You’re paying more than you should be and building inefficiencies. My prediction is, these will eventually become one platform.”

 – Chris Marriott, President & Founder of Email Connect

 

Want more insights to inform your 2022 marketing efforts? 

Access all the Zeta Live ‘21 session recordings until December 17th by navigating to the “theater” area of our virtual experience here.

Zeta Partners with Snowflake to Announce New Suite of Joint Offerings Accelerating Enterprise Adoption of Data-Driven Marketing

Customers can activate campaigns faster with more precision by integrating and enriching Snowflake records with Zeta’s CDP and Identity Graph

(November 17, 2021) – New York, NY  – Zeta (NYSE: ZETA), a data-driven marketing technology company that empowers enterprises to acquire, grow, and retain customers, today announced a partnership with Snowflake, the Data Cloud company, and the launch of two cutting-edge products. A presentation on the new offerings will be hosted at Zeta’s annual customer event, Zeta Live, today at 12:40pm EST between Zeta EVP Technology Strategy, Matthew Mobley, and Snowflake’s Head of Media, Entertainment, and Advertising, Bill Stratton.

With Zeta Connect, Powered by Snowflake, enterprises can integrate their Snowflake instance with the Zeta CDP+ in a matter of hours. This integration eliminates layers of complexity and accelerates the launch of a data-driven marketing ecosystem.

The joint offerings enhance and extend the deep integration between the two companies that share a vision to reinvent how enterprises ingest, store, synthesize, prepare, and activate consumer data for more precise marketing.

Zeta Enrich, Powered by Snowflake, can provide Snowflake customers with a single solution to store, increase hygiene and enrich customer records with Zeta’s proprietary identity graph and signals. With Zeta Enrich, enterprises can now post unstructured data in and get highly targeted audiences out to activate across multiple addressable channels. Several of Zeta’s largest customers in insurance, telecom, and retail have this solution in place.

“The Snowflake partnership combined with a new multi-year commitment, cements a next generation solution for Enterprises seeking to capitalize on digital transformation and accelerate their adoption of data-driven marketing at every touchpoint – including emerging channels that are moving quickly from analog to digital,” said David A. Steinberg, Zeta’s Co-founder, Chairman, and CEO. “We are delighted to be a key Snowflake partner joining the Powered by Snowflake ecosystem and are putting the full force of our growing sales team behind this effort. Together, we span Customer Data Infrastructure to Customer Data Platform to Customer Data Activation giving enterprises a one-stop solution to compete and win in 2022 and beyond.”

“Snowflake secure data sharing and the Zeta Marketing Platform enable our joint customers to have access to high-quality business intelligence and analytics to deliver better marketing experiences,” said Colleen Kapase, Snowflake SVP of Worldwide Partner and Alliances. “Together, we’re creating quicker, more robust near real-time data sharing. Together, we are eliminating the historically cumbersome implementation process, and empowering our customers to harness powerful marketing opportunities through data.”

More details will be discussed at Zeta Live on Wednesday, November 17th at 12:40pm EST . To register for the event, please go to the Zeta Live site. To learn more about the Zeta-Snowflake joint offerings, please contact us on our website at www.zetaglobal.com.

About Zeta

Zeta Global (NYSE: ZETA) is a leading data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers more effectively and efficiently. The Company’s Zeta Marketing Platform (the “ZMP”) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Founded in 2007 by David A. Steinberg and John Sculley, the Company is headquartered in New York City. For more information, please go to www.zetaglobal.com.

Zeta Media Contact

Megan Rose
press@zetaglobal.com

 

Zeta Announces Expanded Lineup of Creatives, Entrepreneurs, And More Special Guests For Upcoming Conference

Zeta Live ‘21 adds marketing, business and creative leaders to lineup, including Keith Grossman (President of Time), David Spector (Co-Founder & President, Third Love), Andrea Zaretsky (CMO, E*TRADE), Billy Zane (Actor & Artist), and more

Conference to be broadcast live from New York City November 16th & 17th

NEW YORK—Wednesday, November 10, 2021—Zeta Global, a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, announced additional speakers to join their annual conference, Zeta Live. The virtual event, a celebration of innovation and creativity, will be broadcast live from New York on Tuesday, November 16 and Wednesday, November 17, 2021.

Since its initial announcement on November 1, 2021, Zeta has continued to add visionaries to its speaker roster. The expanded program is anchored in preparing brands for the future of marketing within a digital-first world. Within this immersive, virtual experience, speakers from across industries and verticals will share predictions and big bets for winning with the modern, connected consumer.

Newly announced speakers include:

  • Keith Grossman (President, Time)
  • Tarek El Moussa (TV Host, Entrepreneur, and CEO)
  • David Spector (Co-Founder & President, Third Love)
  • Andrea Zaretsky (CMO, E*TRADE)
  • Billy Zane (Actor, Producer, and Artist)
  • Jene Elzie (Chief Growth Officer, Athletes First Partners, Former NBA VP)
  • Guru Gowrappan (Former CEO and Current Advisor, Yahoo!)

Additionally, Zeta Live 2021 will include a preview of Zeta’s technology roadmap, education on the evolution of identity management, and spotlights on Zeta customers.

“Zeta Live 2021 was designed to address some of today’s most notable headwinds and tailwinds facing the marketing industry, and to bring it to life, we are proud to have an impressive lineup of world-class leaders with a variety of perspectives,” said Zeta Co-Founder, Chairman, and CEO, David A. Steinberg.

“Today, consumers have all of the power. Understanding the constantly connected consumer and creating one-of-a-kind, individualized experiences that meet their evolving expectations is critical to any brand’s success – no matter what industry, vertical, or product,” said Jene Elzie, Chief Growth Officer of Athletes First.

“The past year has accelerated the industry, publishers, advertisers, as well as all of us as consumers into the future. We’re trying online services and adapting to new online commerce in a way we never did before. We’re seeing incredible examples of many partners using data and insights to innovate within commerce, content and creativity,” said Adam Singolda, Founder & CEO of Taboola. “In this new digital-only future, there is a big opportunity for our community.”

“Every brand must continuously reinvent itself to remain relevant during times of turbulence,” shared Tarek El Moussa. “I’m looking forward to sharing my personal story on resilience, agility and reinvention with the marketing community to help inspire them for the disruptive road ahead.”

All are welcome to join Zeta Live, including brands, agencies, investors and industry analysts.

Registration is now open on the Zeta Live site.

About Zeta

Zeta Global Holdings Corp. (NYSE: ZETA) is a leading data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers. The Company’s Zeta Marketing Platform (the “ZMP”) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Founded in 2007 by David A. Steinberg and John Sculley, the Company is headquartered in New York City. For more information, please go to www.zetaglobal.com.

Media Relations
Megan Rose
press@zetaglobal.com

 

 

 

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