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Read about the most recent Zeta announcements, product and innovation updates, and media coverage.
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December’s Zeta Economic Index (ZEI) Highlights Resilient Consumer Spending and Rising Confidence in Economy
January 7, 2025 | < 1 min read
Press Releases
Zeta Global Appoints Pamela Lord as President of Customer Relationship Management, Strengthening its Leadership in AI-Powered Marketing
January 6, 2025 | < 1 min read
Press Releases
Zeta Global Releases Statement on Omnicom’s Intent to Acquire IPG
December 9, 2024 | < 1 min read
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Zeta Economic Index (ZEI) Highlights Strong Momentum Heading into the Critical Holiday Season
December 3, 2024 | < 1 min read
Zeta News
The AI we have is ‘very sophisticated’, says Zeta Global co-founder
October 25, 2024 | < 1 min read
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Zeta Global to Buy Marketing Tech Company LiveIntent in $250 Million Deal
October 8, 2024 | < 1 min read
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Press Releases
December’s Zeta Economic Index (ZEI) Highlights Resilient Consumer Spending and Rising Confidence in Economy
NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE:ZETA), the AI-Powered Marketing Cloud, today released the Zeta Economic Index (ZEI) for December 2024. The ZEI is one of the first AI-powered economic indexes, utilizing Zeta's proprietary Generative AI technology and real-time consumer behavior from over 240 million US consumers to reflect the current state and trajectory of the US economy.
Press Releases
Zeta Global Appoints Pamela Lord as President of Customer Relationship Management, Strengthening its Leadership in AI-Powered Marketing
NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE: ZETA), the AI-powered marketing cloud, today announced that Pamela Lord has been appointed as its President of Customer Relationship Management (CRM). Lord, a proven leader in marketing technology, brings 25+ years of experience leading businesses at the intersection of data, technology and customer-centric solutions. Most recently, she served as Group Vice President (GVP) and General Manager at Oracle, where she was responsible for their B2B and B2C marketing cloud customers.
Press Releases
Zeta Global Releases Statement on Omnicom’s Intent to Acquire IPG
NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE:ZETA), the AI-powered marketing cloud, today released a statement following Omnicom’s announcement that it has entered into a definitive agreement to acquire the Interpublic Group of Companies, Inc. (IPG).
Press Releases
Zeta Global Reports 108% YoY Increase in Zeta Marketing Platform Usage During Start of Holiday Shopping Season
NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE:ZETA), the AI-powered marketing cloud, today announced record-setting engagement for its Zeta Marketing Platform during the Cyber Five—the pivotal shopping period from Thanksgiving to Cyber Monday. Zeta Marketing Platform usage surged 108% year-over-year, supported by 100% uptime, as brands increasingly relied on Zeta to deliver personalized marketing across all channels to drive better business outcomes during this holiday season.
Zeta News
Zeta Economic Index (ZEI) Highlights Strong Momentum Heading into the Critical Holiday Season
NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE:ZETA), the AI-Powered Marketing Cloud, today released the Zeta Economic Index (ZEI) for November 2024. The ZEI is one of the first AI-powered economic indexes, utilizing Zeta's proprietary Generative AI technology and real-time consumer behavior from over 240 million US consumers to reflect the current state and trajectory of the US economy.
