Zeta Named to the 2022 Constellation ShortList™ for CDPs

Zeta was recently named to the Constellation ShortList™ for CDPs for 2022, as selected by Constellation Research. The annual list of Customer Data Platforms (CDPs) includes the most sophisticated technology companies in this fast-growing sector that deliver comprehensive offerings, integrated solutions, and deeper insights to optimize customer interactions.  

The top 10 CDP solutions were picked out of more than 50 solutions evaluated, and the leaders were selected based on 15+ criteria. The ShortList™ is determined by client inquiries, partner conversations, customer references, vendor selection projects, market share, and internal research. The Zeta Marketing Platform (ZMP) is an omnichannel platform with a built-in CDP, making it easier for marketers to unify identity, intelligence, and activation across all channels and ultimately deliver better experiences for consumers and better outcomes for brands.  

Zeta has been included in the Constellation ShortList™ for CDPs for 2022

 “We’re delighted to be named to Constellation’s ShortList of Customer Data Platforms for 2022,” said Christian Monberg, Zeta Chief Technology Officer and Head of Product. “This recognition underscores the power of the ZMP to empower sophisticated enterprises to ingest, enhance and activate first party data and achieve a greater return on investment. While CDPs are not new for most marketers, this report highlights that the technology is rapidly evolving, with different technology providers approaching the market differently as many enterprises are challenged with a tough macro-economy and changing consumer behaviors. Zeta’s platform combines our proprietary Data Cloud of over 235 million identities with a robust data model out of the box to make it easier for marketers to utilize customer data to create, manage and continually improve the performance of individualized marketing programs.”  

 “Customer data platforms (CDP) serve as a centralized hub of structured and unstructured data about, and in service of, the customer,” states Liz Miller, VP & principal analyst at Constellation Research. “Once believed to be a marketing tool for marketing teams, the real value of a CDP is unlocked when the solution is deployed as a critical underpinning to an enterprise-wide customer experience (CX) strategy that demands an enterprise-wide understanding of the customer. The leaders on this CDP Shortlist were picked out of dozens of CDP solutions as determined by hundreds of client inquiries, and customer/partner conversations.” 

Constellation Research advises leaders on leveraging disruptive technologies to achieve business model transformation and streamline business processes. Products and services named to the Constellation ShortList meet the threshold criteria for this category as determined through client inquiries, partner conversations, customer references, vendor selection projects, market share, and internal research. The portfolio is updated at least once per year as the analyst team deems necessary based on market conditions. 

 The 2022 Constellation ShortList™ for CDPs can be found here. 


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