Identify and Engage Top Customers & Prospects

About this video

The Zeta Marketing Platform’s Audience Explorer is designed to think like a marketer, identifying current customers and finding prospects. It provides insights into customer dispersion across metrics like gender, geography, income, and age, showing customer attributes at a glance. The platform allows targeting customers based on properties, events, engagement, and CRM data, utilizing over 2,500 attributes to augment customer knowledge. It also offers AI optimization of audience, look-a-like audiences, instantaneous audience generation, and direct connection to identity and execution, delivering the right individuals for campaign building or reporting.