Building a Future-Forward Platform for Retailers in 2025

About this video

Retail experts Melissa Tatoris from Zeta and Leslie Lorenz from Snowflake discuss the importance of leveraging data, technology, and AI to drive growth in the retail sector. They emphasize the need to break down silos within organizations to foster collaboration and create effective data strategies. The conversation highlights the significance of hyper-individualization in marketing, understanding customer preferences, and adapting strategies to cater to diverse demographics. Additionally, they address the challenges retailers face in becoming data-driven and the necessity of continuous updates to customer lifetime value metrics. The session concludes with a call for retailers to focus on creating memorable shopping experiences and enhancing customer engagement.