Engaging Future Travelers through  Data-Driven Personalization

The Hawaii Visitation and Convention Bureau (HVCB), a leading organization in sightseeing, transportation, and tourism marketing, sought to enhance pre-trip planning by offering visitors a more engaging and personalized experience. To achieve this, HVCB needed to overcome several challenges, including maximizing engagement with future travelers by leveraging survey data more effectively, increasing app downloads to provide visitors with essential planning tools and resources, and aligning travelers with key partners by promoting activities, hotels, and transportation options tailored to their interests. 

The Solution

Zeta Global partnered with HVCB to develop a dynamic email program tailored to survey insights, transforming a simple communication into a multi-part series personalized to each traveler’s preferences. Each email provided welcoming, insider guidance on must-see attractions and activities, complemented by vibrant imagery, concise copy, and integrated app modules to streamline trip planning and encourage app downloads. This data-powered strategy not only gave travelers an engaging preview of their destination, building excitement and trust, but also increased engagement, boosted app adoption, and aligned visitors with key partners, creating a seamless and inspiring travel-planning experience.