From Brand Guardian to Growth Catalyst: The Ever Changing Role of a CMO 

About this video

In today’s fast-paced business landscape, the role of the CMO is evolving from that of a traditional brand guardian to a strategic growth catalyst. This transformation requires CMOs to drive innovation, customer engagement, and business growth, while effectively leveraging technology and data analytics. As marketing leaders now play a critical role in aligning strategies with broader business goals, they must navigate new challenges and opportunities. Join Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald’s, and Bonin Bough, Co-Founder & Chief Strategy Officer at Group Black as they explore how CMOs can thrive in this dynamic role, offering insights into the skills, mindset, and strategies needed to make a lasting impact on both brand and organizational success.