Inside Zeta's AI-Powered Marketing Platform

About this video

At Advertising Week in NYC, Steve Gerber, president and COO of Zeta Global, discusses the company’s innovative marketing platform that integrates a proprietary data cloud with a modern marketing cloud. This platform is designed to help brands effectively acquire, grow, and retain consumers by leveraging AI to simplify data-driven marketing. Zeta’s collaboration with Snowflake has led to the introduction of the Zeta Media Engine, which addresses complex marketing challenges through enhanced productivity and personalization. Gerber emphasizes the importance of identifying connected consumers and the role of AI in bridging gaps in data and processes. The partnership with Snowflake is pivotal in driving these advancements.