Pep Boys Chooses Zeta's Integrated ESP and CDP to Solve CRM Challenges
About this video
Kelly Varano, Senior Director of CRM at Pep Boys Automotive explains how Zeta enables them to create targeted customer journeys using Zeta’s Data Cloud for acquisition and reactivation efforts. The integration of their customer data platform (CDP) and email service provider (ESP) into one platform has been a significant advantage. Verano emphasizes the importance of the partnership with Zeta, highlighting that the people behind the platform are crucial to maximizing its potential.
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