Redefining Omnichannel Strategies Through AI and Unified Intelligence

About this video

There’s strength in numbers, especially if that number is One Zeta. Hear from Winnie Shen, SVP Data Cloud, Zeta Global as she and Gracie Stemmer, Director of Email Marketing, Ashley Furniture, discuss how Ashley Furniture’s omnichannel strategy transformed by consolidating intelligence under one Zeta hub. Search and social, linear TV, living in perfect harmony—having all agencies, partners, vendors, and touchpoints coalesced into one ecosystem provides more unified learnings, helping to better inform growth and retention strategies and give proper attribution.