Redefining Success With Customer Obsession

About This Video

Customer obsession is a well-known, but sometimes overused phrase. To be successful, customer obsession needs to be the bedrock of business and marketing team cultures, and consistently reinforced with the right strategies and goals. Learn from some of today’s leading chief marketing officers on how they approach data-driven individualization, marketing, and fostering a culture that encourages long-term customer relationships.

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