Simon Property Group Trades Legacy Tech for Zeta's Modern Architecture
About this video
Patrick Flanagan, Senior Vice President of Digital Operations Strategy at Simon Property Group, discusses the challenges they faced with previous technology solutions that failed to deliver on promises. He highlights the benefits of Zeta’s email and mobile solutions, which offer advanced segmentation, reporting, and AI features. Zeta’s technology is noted for its responsiveness to user feedback, ensuring that product teams effectively address user needs.
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