The Best RFP Leads to the Right ESP, Episode 2: Creating a Scorecard
About This Video
The second in a series of videos providing marketers with advice on selecting the right email service provider (ESP) for their business. Cynthia Janelli, Group Vice President of Strategic Consulting at Zeta, and Chris Marriot, President and Founder of Email Connect, focus their discussion on the request for proposal, or RFP. This is where most quests for a new ESP partner begin. The second step—creating a scorecard to help you assess the vendors.
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