Video | May 9, 2024 | 2 Minutes
The Future CMO: Forging the Path to Growth
About this video
Zeta President & COO Steven Gerber reveals what’s driving the current replacement cycle in marketing technology and what it means for the future of marketing. Find out why Chief Marketing Officers, historically stewards of brand, are finding themselves increasingly responsible for growth, and why the accelerated adoption of generative AI will be critical to their successful transformation.
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