Zeta NEXT: The Secret Recipe for Acquiring New Credit Card Customers

About this video

Dan Glassman, VP of Acquisition at Bread Financial, sits down with Nick Tarrant to explore the shifts in consumer behavior influenced by economic factors, and how financial services marketers can build effective programs to bring new consumers into the mix. They dive into the importance of data for segmenting consumers and assessing creditworthiness, committing to social responsibility through cause marketing initiatives, and value proposition strategies for attracting consumers to new credit cards.