The Zeta Data Cloud: Strategy, Governance and Vision

About this video

Zeta has established a competitive advantage through its extensive data capabilities, operating as both a data processor and controller while prioritizing compliance with laws. The company monitors a significant portion of the US adult population and utilizes various data types to infer consumer attributes, enhancing its platforms for clients. Zeta’s acquisitions have bolstered its data sources, making its data cloud difficult to replicate due to its unique identity assets and AI capabilities. The company emphasizes ethical data sourcing and has received validation for its privacy practices, ensuring compliance in a complex legal landscape. Regular reviews by clients further support Zeta’s commitment to maintaining high standards in data management.