Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior
About this video
Paul Gillart, Digital Development and Operations Manager for Tourism Ireland, highlights the challenges the organization faced with a disjointed email system that led to inefficiencies. To address this, they partnered with Zeta to automate their email processes, which now deliver next best action content based on visitor behavior. This automation has proven effective, and Paul appreciates the strong personal relationship with Zeta’s responsive team, which has been instrumental in quickly resolving issues.
Want to see Zeta in action?
The Zeta Marketing Platform empowers businesses to offer highly tailored experiences driven by AI.
