Transforming Marketing with Zeta's AI Capabilities

About this video

Roman Gun, VP of Products presents Zeta’s innovative AI solutions aimed at making sophisticated marketing processes more accessible and actionable. The platform allows clients to easily query performance metrics and monitor campaign effectiveness through user-friendly dashboards. By leveraging large language models, users can create personalized AI agents for various marketing tasks, simplifying audience targeting and campaign creation. Zeta’s approach democratizes data science, enabling marketers to build their own models without technical expertise. The ultimate goal is to continuously enhance client success by streamlining data understanding and automating marketing tasks.