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The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

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Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

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Video | February 28, 2025 | 2 Minutes

United Airlines Realizes a 10X Return on MileagePlus Campaigns with Zeta Onboard

About this video

Theo Theodore, Manager of Targeted Marketing at United Airlines, highlights how Zeta enhances the airline’s engagement with MileagePlus members while effectively identifying and targeting high-potential travelers who have yet to join. One such campaign has delivered an impressive tenfold return on investment, driving significant increases in ancillary purchases and seat upgrades.