Unlock Customer Obsession with Email Marketing

About This Webinar

Great personalization is a competitive advantage. It must be individualized, scalable, and centered entirely on delighting your customers at every turn. Explore how innovative loyalty campaigns hit the right note with customers and drive business at the same time.

Shar VanBoskirk, VP, Principal Analyst at Forrester, reveals the framework for being a customer-obsessed brand and the questions marketers should be asking themselves when putting it into practice. 

After this session, you’ll be able to: 

  • Understand the role identity and first-party data play in being customer obsessed
  • Use email as a power channel for personalization and customer connections
  • Create a consistent, individualized experience across digital channels

Want to see Zeta in action?

To implement these strategies effectively, brands need the right technology and tools to support their personalization efforts. The Zeta Marketing Platform empowers businesses to offer highly tailored experiences driven by AI.
Zeta Marketing Platform


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