Unlock Customer Obsession with Email Marketing
About This Webinar
Great personalization is a competitive advantage. It must be individualized, scalable, and centered entirely on delighting your customers at every turn. Explore how innovative loyalty campaigns hit the right note with customers and drive business at the same time.
Shar VanBoskirk, VP, Principal Analyst at Forrester, reveals the framework for being a customer-obsessed brand and the questions marketers should be asking themselves when putting it into practice.
After this session, you’ll be able to:
- Understand the role identity and first-party data play in being customer obsessed
- Use email as a power channel for personalization and customer connections
- Create a consistent, individualized experience across digital channels
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