Unlocking Customer Lifetime Value: Data Strategies and Technologies

About this video

In today’s data-rich environment, harnessing Customer Lifetime Value (CLV) can revolutionize your business strategy. This webinar provides an in-depth exploration of the cutting-edge strategies and technologies that are transforming how marketers capture, analyze, and leverage data to enhance CLV.

Discover how predictive analytics and AI can convert raw data into actionable insights, eliminate data noise, and forecast emerging trends. We will cover the essential integration of technologies to optimize CLV, facilitating real-time data activation and organizational connectivity. Additionally, we address common challenges like marketing invisibility and organizational silos, providing strategic solutions to empower marketing influence and drive informed business decisions through enhanced CLV insights.