September 28, 2023 | 30 minute video
Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumer
About This Video
Marketing as we know today will be turned on its head by an explosion of new technologies, tectonic cultural shifts, and a tsunami of data. Join Mastercard CMO & CCO, Raja Rajamannar as he dives into marketing’s most exciting inflection point ever: The Fifth Paradigm.
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To implement these strategies effectively, brands need the right technology and tools to support their personalization efforts. The Zeta Marketing Platform empowers businesses to offer highly tailored experiences driven by AI.