The Relevancy Group: Applying Predictive Analytics to Optimize Personalization

Machine Learning is unifying the customer experience across all marketing channels.

Marketers are leveraging machine learning to unify and personalize the customer experience across every channel, yet personalization tactics dominate email marketing. This eBook will show you how to implement predictive analytics to optimize personalization email. You’ll see how many marketers plan to adopt Personalization Artificial Intelligence (PAI), have strong budgets to do so. Successful marketers are utilizing PAI in combination with services expertise. Marketers utilizing PAI have a shorter production process and those campaigns are driving more revenue than human-curated personalization.

Download this informative whitepaper written in collaboration with Zeta Global and the Relevancy Group to learn about the latest trends in using AI to personalise conversations with your customers across all channels.

Contact Us to learn how we help brands never miss a growth opportunity.

What you’ll learn:

  • Improve personalization to drive greater engagement
  • Increase efficiency
  • Adjust and adapt to gain competitive advantage


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