Why Data-Driven Intelligence Is Essential to Success

About this video

In a recent customer panel, Yousef Kattan, the founder and CEO of TRUth Marketing & Media, shared insights on the rapid growth of independent advertising agencies following the COVID pandemic. With over 21 years of experience, he highlighted the importance of leveraging first-party data and intelligence to navigate the evolving agency landscape. As brands become more selective in their partnerships, smaller agencies are finding opportunities to compete against larger firms. The discussion emphasized the need for real-time data analysis and customizable solutions to enhance client engagement and retention. Ultimately, the convergence of ad tech and martech is reshaping strategies, making data-driven intelligence essential for success.