Zeta Back to School Shopping Insights

As we head into August, families across the nation are gearing up for the latest school year and beginning to budget for their back-to-school shopping needs. But, with so much uncertainty and change in the past few years we wanted to understand if consumers were also approaching their school shopping needs in different ways than before the pandemic. So, we set to work conducting a survey of over 500 back-to-school shoppers. From the data, we were able to put together this infographic that helps brands stay ahead of key changes in shoppers’ preferences and behaviors. Take a look below: