Back to School 2024: Shopping Insights Infographic

It’s barely Summer, but back-to-school is right around the corner. In fact, some shoppers have already started.

To help brands and retailers win this back-to-school season, we conducting a survey of nearly 1,500 U.S. back-to-school shoppers to understand when and where they’ll shop, how much they’ll spend, and what they plan to buy. 

Take a peek at the infographic below to see the key findings.