Zeta Named to the Constellation ShortList™ for CDPs for the Third Consecutive Year

We’re proud to announce that Zeta has been included in the Constellation ShortList™ for Customer Data Platforms (CDPs) for the third year in a row. As companies continue seeking better ways to unify data and improve customer experiences, this recognition highlights Zeta CDP+ as one of the leading solutions in a rapidly evolving sector.

The Constellation ShortList™ evaluates over 50 CDP solutions, selecting the top 11 based on criteria such as integration capabilities, data handling, security, scalability, and AI/ML features. The inclusion of Zeta CDP+ reflects our commitment to provide marketers with an innovative tool that helps them make better use of their customer data.

Zeta CDP+ is a core part of the Zeta Marketing Platform (ZMP), which is designed to unify identity, intelligence, and activation across all channels. By offering a centralized hub for both structured and unstructured data, Zeta CDP+ allows businesses to create, manage, and refine customer profiles and segments, enabling more personalized and effective marketing strategies.

Liz Miller, VP & Principal Analyst at Constellation Research, emphasizes the growing importance of CDPs beyond marketing teams. According to Miller, the real value of a CDP is realized when it supports an enterprise-wide customer experience strategy. This broader application is becoming increasingly essential as businesses try to better understand their customers and engage them in more meaningful ways.

“We’re honored to be recognized once again by Constellation Research,” said Christian Monberg, Chief Technology Officer and Head of Product at Zeta Global. “This acknowledgment underscores the power of Zeta CDP+ to help businesses aggregate and activate customer data to drive more impactful engagement across all touchpoints. As the needs of the enterprise continue to grow and change, Zeta CDP+ is well-positioned to support their journey toward better customer understanding and more effective marketing.”

Constellation Research’s ShortList™ is compiled through rigorous analysis, including client inquiries, partner conversations, customer references, and market research. This consistent recognition of Zeta CDP+ cements our role as a leader in the space and our commitment to help businesses harness their customer data and achieve better outcomes.

For more information on the Constellation ShortList™ and the criteria used for selection, please visit Constellation Research’s website.