Zeta Named a Leader in the Q3 2024 Forrester Wave™: Email Marketing Service Providers

Zeta is elated that our Intelligence-Powered Zeta Marketing Platform has been named a Leader in The Forrester Wave™: Email Marketing Service Providers, Q3, 2024 among 12 vendors. We believe this recognition, alongside our remarkable 20% growth for five consecutive years, underscores our unwavering commitment to our clients’ success.

As the shift from traditional workflow-based solutions to AI-driven technologies accelerates, legacy approaches are quickly fading into obsolescence.  We believe this report validates our commitment to deliver cutting-edge solutions that maximize ROI today and spearhead innovation for tomorrow at a time when CMOs are under pressure to prove marketing’s value and harness the power of Generative AI. 

Leadership in Innovation and Intelligence

As we continue to innovate and lead in the email marketing space, we remain focused on delivering exceptional value to our clients. Our goal is to redefine the future of email marketing, ensuring our clients can always stay one step ahead. We believe our scores from this Forrester report reflect the progress we’ve made towards this goal.

According to the Forrester report, our current offering “leads [their] study,” reflecting for us our standing as a frontrunner of marketing innovation in the intelligence era. Forrester notes in the report that Zeta “is building generative AI tools that improve workflow, messaging composition, and digital asset management,” which we believe showcases our continuous effort to help marketers do more with less and create standout experiences for their customers. Zeta received the highest score in the Current Offering category.

Empowering CMOs and CIOs as Strategic Partners

The role of the CMO within enterprise marketing is evolving, with an increased focus on growth. As Forrester reports, “Zeta’s products and services focus on enabling marketers to know and do more,” which for us, underscores our mission to help make sophisticated marketing simple. In today’s volatile and uncertain market, The ZMP stands out by lowering the total cost of ownership and delivering higher ROI, helping marketers increase campaign performance while decreasing costs.

The platform is purpose-built to meet a broad range of needs, making it suitable for every type of marketer, from the C-Suite to marketing specialists. Forrester notes in their report that “Zeta Global stands out with a solution that suits the most types of marketers,” which we believe speaks to our flexibility and versatility. 

As CMOs look to modernize their technology environments, Zeta makes it easy to evolve. In the Forrester Wave report, Zeta received the highest score possible in the “Legacy Technology integration” criterion, which we believe makes us the clear choice for enterprise organizations migrating off legacy solutions. Partnering with Zeta means aligning with a visionary team dedicated to staying ahead of industry trends and consistently delivering top-tier performance.

Comprehensive, Flexible Marketing Solutions

Today’s marketers recognize that personalized email experiences are central to successful omnichannel engagement. To us, Zeta’s position as a Leader showcases the breadth of the ZMP which combines the power of an ESP, CDP, and DSP in a single unified solution.

Forrester reports that “Zeta’s current offering leads our study because it can personalize send-time, delivery frequency, channel, as well as content, product, offer, and subject line.” Forrester also mentions that Zeta’s “Email send volume boosted by 16% over the last three years,” showcasing for us our ability to scale and meet increasing client demands. 

Our offering received the highest possible scores in 13 of 22 total criteria, including:

• Personalization
• Preference management
• Deliverability
• Privacy
• Legacy technology integration
• Process and workflow innovation
• Email value
• Organizational improvement
• Content management
• Artificial intelligence
• Vision
• Roadmap
• Revenue

Looking Ahead

As we celebrate this recognition, we are more committed than ever to pushing the boundaries of what’s possible in email marketing. We are honored to be recognized as a Leader in The Forrester Wave™ and are excited to continue our journey with our clients as we redefine the landscape of email marketing together. At Zeta, we believe the future of personalized, data-driven marketing is brighter than ever.

Access the Forrester Wave report to learn more. If you have questions, please get in touch.