Overview of the Zeta Marketing Platform

About this video

Customers expect a relevant and consistent experience from their favorite brands, and the Zeta Marketing Platform aims to deliver this by providing a unified platform for connected experiences. The platform leverages AI for automation and optimization to improve the bottom line within constraints of time, budget, and resources. It organizes and augments data sources, empowers marketers to uncover insights, and executes omnichannel campaigns. The UI is designed to align with the marketer’s workflow, individualizing messaging with intelligent recommendations and creative outputs. Additionally, the platform extends to connect the customer experience across more locations, leveraging existing technology investments and emphasizing ROI as the most important aspect.