One Platform
The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).
Zeta Marketing Platform
ZMP
Data Management
CDP
Messaging
ESP
Activation
DSP
How We Help
Create individualized experiences and drive outcomes throughout the customer lifecycle.
Customer Acquisition
Unlock paid and owned channels to reach and acquire new customers at scale.
Customer Growth
Grow the value of your customers over time with unique individualized experiences and next best actions fueled by predictive AI.
Customer Retention
Retain customers longer by anticipating churn and using Zeta’s intelligence to shift attitudes and change behavior on the fly.
Omnichannel Marketing
Positive but disconnected brand interactions aren’t cutting it—consumers want an integrated, seamless experience across devices and channels.
Data & Identity
Successful customer engagement starts with actionable consumer data—accurate, continuously updated, and easily accessible.
Agile Intelligence
Data and AI come together to deliver true customer intelligence and solve complex business problems with unprecedented speed and scale.
Who We Help
We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.
Brands
Agencies
Publishers
Why Zeta
Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Learn what separates us from the pack.
The Zeta Advantage
Zeta Data
Intelligence
Resources
Use these tools and insights to better understand the value of Zeta and learn how you can improve your marketing outcomes and experiences.
Insights
Original research, intelligence, and expert advice only Zeta can provide.
Zeta Economic Index
Consumer attitudes and activities revealed by our proprietary Data Cloud.
Zeta Results Calculator
Learn how Zeta can lower your total cost of ownership over time.
Responsible Data Practices
Resources to help navigate responsible data and privacy management.
About
Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.
Our Story
Partners
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Life at Zeta
Our Virtues
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Reports
Building a True Business Case for Your CDP: Why Use Cases Matter
Articles
Precision, Personalization, and Predictive Power
