[Whitepaper] 2019 WP Measurement & Attribution – Exploring a More Deterministic Approach
By Nicholas Einstein and David Daniels, The Relevancy Group
Research Sponsored by Zeta Global
Email is currently contributing upwards of twenty percent of overall revenue for mean respondents, signaling increased weight of the channel and highlighting the need for more accurate measurement and attribution. For a variety of key reasons, email open and click through metrics are on a three year upward trend.
• What is the current contribution of the email channel to overall revenue?
• Are engagement metrics trending up or down?
• What are the top priorities for marketers in 2019?