Meet Our
AI Agents
Achieve your goals faster, more efficiently, and more effectively with AI Agents on your side. There are 500+ AI Agents available—meet just a few.
AI agents are computer programs designed to perform tasks and make decisions on their own. They use artificial intelligence to understand their environment and interact with it to achieve specific goals. In marketing, AI agents can help businesses by automating processes, analyzing data, and improving customer interactions.
There are currently 300+ pre-built agents within the Zeta Marketing Platform (ZMP).
AI agents work by using algorithms to process data and learn from it. They gather information, analyze patterns, and make decisions based on the data they receive. For example, an AI agent can analyze customer behavior on a website to personalize recommendations and improve user experience.
AI agents offer numerous benefits in marketing, including:
- Efficiency: They can handle repetitive tasks quickly and accurately, saving time and resources.
- Personalization: They analyze customer data to provide personalized recommendations and content, enhancing user experience.
- Data insights: They process large amounts of data to uncover trends and insights, helping businesses make informed decisions.
- Cost savings: By automating tasks, AI agents reduce the need for manual labor, lowering operational costs.
AI agents can perform a variety of tasks in marketing, such as:
- Customer segmentation: Analyzing data to group customers based on their behavior and preferences for targeted marketing.
- Personalization: Delivering hyper-personalized content and recommendations to individual customers, improving engagement and conversion rates.
- Content creation: Generating content for social media, emails, and websites to maintain consistent communication with customers.
- Email marketing: Automating email campaigns to send personalized messages at optimal times, increasing engagement.
- Campaign optimization: Managing and adjusting advertising campaigns in real-time to maximize return on investment.
- Customer support: Providing instant responses to customer inquiries through chatbots, improving satisfaction and response times.
- Predictive analytics and reporting: Analyzing current performance and predicting future customer behavior and trends, helping marketers understand their campaigns, anticipate needs, and adjust strategies accordingly.
- Market research: Analyzing large volumes of data from various sources to identify market trends, customer sentiments, and competitor strategies.
By incorporating AI agents into their strategies, marketers can enhance their efficiency, improve customer interactions, and achieve better results.
The Zeta Marketing Platform includes a suite of pre-built AI agents, but also includes an intuitive, guided approach to allows marketers to build their own assistants for specific needs and use cases. Examples range from analyzing customer data, managing social media accounts, or conducting market research, all the way to creating and executing full marketing campaigns. You can also link agents together to help automate end-to-end workflows.
Instead of forcing marketers to adapt to a one-size-fits-all AI assistant, Zeta allows for complete customization that helps marketers harness the full potential of generative AI in their day-to-day work.
Schedule a Demo to See the ZMP in Action
The AI-powered ZMP—with data and identity at the core—empowers marketers to acquire and retain customers that impact the bottom line. From ESP to CDP to activation, our platform wraps around your existing martech stack to offer automation, optimization, and integration.
