Optimization & Automation

Streamline your marketing efforts by automatically identifying the optimal message and time to engage your audience, and adjusting your channel strategies in real time for maximum efficiency and performance.

Build audiences, design campaigns, and generate tailored content with AI-driven precision and automated workflows that free marketers to focus on strategy and outcomes.

Predictive Analytics & Modeling

Identify high-value customers and optimize campaign performance across email, SMS, and programmatic channels, creating marketing strategies that are always data-driven and forward-looking.

Personalization & Targeting

Improve customer engagement by delivering real-time, personalized content recommendations that resonate with individual preferences—further enhanced by Zeta Data Cloud insights outside the four walls of your brand.

Insights & Intelligence

Inform strategic decision-making with powerful data-driven insights and forecasting tools, and back every campaign decision with robust intelligence and predictive analysis, leading to more effective and efficient campaigns.

Zeta AI

Transform your marketing and customer experiences with ground breaking AI capabilities.

AI-powered marketing may be new to you, but it’s not new to the Zeta Marketing Platform. We built our patented Intelligence Engine to be the core of the platform long before AI became mainstream, powering every decision and interaction with these advanced capabilities:

AI AgentsDeploy pre-built AI agents—or build your own—to perform specific tasks such as generating audiences or QAing campaigns for maximum efficiency.

Zeta Opportunity Engine (ZOE)Ask our conversational AI assistant complex questions using natural language prompts and receive robust, actionable insights in seconds.

Zeta Data CloudSupercharge AI outcomes and available intelligence with over 12.7 billion digital identifiers and 2,500+ real-time signals included.

Meet our AI Agents:
the future of martech

The Zeta Marketing Platform features 500+ built-in AI-powered assistants—or Agents—engineered to help you automate processes, analyze data, enhance customer experiences and interactions, and plenty more. With our extraordinary AI Agents, tomorrow's possibilities are here today.

Experience the Zeta Agents

Greater Productivity

100%

Adoption rate from clients given access

400+

Monthly Hours Saved from just one agent

300%

Engagement Growth month-over-month

Leverage Zeta’s unique formula

The Zeta Marketing Platform’s flexible architecture allows us to continually evolve and expand our AI capabilities to meet the changing needs of marketers. We combine predictive AI, which anticipates customer behavior, and generative AI, which creates personalized content and experiences. Together they provide the tools for smarter, more efficient marketing.

Unlock the answers you seek

Integrating ZOE with Zeta’s proprietary Data Cloud unlocks instant access to agile marketing business intelligence only Zeta can offer. Find the answers to your most challenging business questions simply by asking them. Thanks to natural language prompting, ZOE understands the intent behind every request. Get instant answers to questions like:

“Which of my marketing channels is most profitable?”

“Identify the most profitable audience for this product.”

“What is the revenue forecast for campaigns in May?”

“Where should we open our next retail store location?”

Paving the way to the future of marketing

As outdated legacy platforms and limited point solutions struggle to keep pace with the demands of today’s evolving landscape, Zeta is leading the way. The Zeta Marketing Platform arms CMOs and their teams with the tools they need to drive revenue, innovation, and ethical marketing practices. Our commitment to responsible AI ensures that every decision is made with transparency, fairness, and compliance, setting a new standard in the industry.

Forecast results with speed and accuracy

No more spending hours, sometimes days to forecast revenue with limited visibility and lingering questions. Zeta AI produces forecasted results based on bespoke predictions and specific strategies you identify, in real time. Build confidence in your future programs with the ability to forecast revenue, channel profitability, audience engagement, and more.

Blogs and Resources

Articles

Generative AI for Marketing—Content to Customer Journeys

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