Zeta Blog

The Latest in Experience Marketing, AI and Digital Marketing

Are Misaligned Priorities and Organizational Silos Blocking Your Customer-Focused Marketing Strategies?

If you answered “Yes” to our title question, you are not alone In a...

Artificial Intelligence…We Need it to be Competitive Marketers, But What do we do With it?

Today we are talking to Christian Monberg, CTO of Zeta Global, and the founder...

Understanding Semantic Analysis (And Why This Title is Totally Meta)

The purpose of this article is to explain what semantic analysis is, what it...

Real-time Blacklist: SPAMHAUS

The SPAMHAUS Project is an international organisation, founded in 1998 to track...

Email Deliverability: Reputation Warming

The process of reputation warming is all about establishing a relationship (and...

Email Deliverability Guidelines: Peak Season

Without fail, mailing strategies adjust for almost all marketers during peak...

Email Deliverability 101: Best Practices

In this whitepaper, we highlight the best practices that ensure maximum email...

Email Authentication Protocols: SPF, DKIM, & DMARC

This whitepapers attempts at explaining the popular email delivery...

Utilize A Change Agent To Become Customer Focused

How ready are B2C marketing organisations to adopt customer-focused marketing...
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