Zeta Blog

The Latest in Experience Marketing, AI and Digital Marketing

Real-time Blacklist: SPAMHAUS

The SPAMHAUS Project is an international organisation, founded in 1998 to track...

Email Deliverability: Reputation Warming

The process of reputation warming is all about establishing a relationship (and...

Email Deliverability Guidelines: Peak Season

Without fail, mailing strategies adjust for almost all marketers during peak...

Email Deliverability 101: Best Practices

In this whitepaper, we highlight the best practices that ensure maximum email...

Email Authentication Protocols: SPF, DKIM, & DMARC

This whitepapers attempts at explaining the popular email delivery...

Utilize A Change Agent To Become Customer Focused

How ready are B2C marketing organisations to adopt customer-focused marketing...

The Dirty Word No Email Marketer Wants to Hear: Testing

How to make Email Testing easy, do it right, and get measurable results The...

Applying the Customer Experience to Holiday Touchpoints

During the holiday rush, customer expectations are intense This leaves...
1 2 3 20