Zeta Blog

The Latest in Experience Marketing, AI and Digital Marketing

Applying the Customer Experience to Holiday Touchpoints

During the holiday rush, customer expectations are intense This leaves...

Thinking about adding App Push to your mobile marketing strategy? Here’s What you should know

Looking to enhance your mobile marketing strategy App Push might be the...

Countdown to Peak – Is Your Data Prepared?

Is your database giving you what you need this holiday season Is it delivering...

8 Essential Questions to Maximize Your MMS Campaign

Thinking about using video and images to attract the attention of your...

Unified View of Customers – How Advanced Marketers Do It

Personalization is the invariable tool of choice for businesses that are...

Predicting the Future of Retail Marketing

Change is clearly on the minds of marketing retailers  Retail transformation...

What Makes a Good Email Copy? Characteristics of Compelling Templates

Drafting a good email copy is not everyone’s cup of tea Just like writing,...

Effective SMS Marketing; What makes it good and what to do better

Chad Starbuck, our mobile resident expert is back to share his insight on the...

Product Update: Introducing Automated Reports

Regular reporting on your campaigns and segments allows you to better evaluate...
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